Jake Birch talks about the benefits of Google Analytics 4 and how to get the most from it. This episode is great for anyone still trying to get their head around GA4.
Jake is a Senior Global Data Analyst at Salesforce and has tons of experience with GA4, including working with Google Store EMEA & APAC while at Measurelab.
Links:
https://www.linkedin.com/in/jacobbirch/
https://developers.google.com/analytics/devguides/migration/ecommerce/gtm-compatibility#ua-ga4-parameters
You can also find the Nxt Level Online podcast on Martin’s YouTube channel:
https://www.youtube.com/@martinchayman
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