In this episode, we dive deep into the world of conversion copywriting with Ekaterina Howard (aka Sam), a seasoned pro who specialises in optimising B2B SaaS startups for better leads, demos, and customer conversions. With a track record of turning low conversion rates into roaring successes, Sam shares her wealth of knowledge and experience, giving us a glimpse into her unique approach that has made her a "rare gem" in her field.
We explore topics ranging from common website copy pitfalls and how to avoid them, understanding and achieving 'message-market fit', to strategies for identifying and effectively communicating with your ideal customer. Ekaterina also shares invaluable insights and practical tips on how to boost your website's conversion rates. This episode is packed with actionable advice to help you reach your conversion goals.
Links:
https://ekaterinahoward.com/
https://www.linkedin.com/in/ekaterinahoward/
You can also find the Nxt Level Online podcast on Martin’s YouTube channel:
https://www.youtube.com/@martinchayman
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